# 14 - Technorati

I found some articles through Ebscohost on how to use blogs effectively for marketing. Within this context Technorati makes much more sense. The authors of one particular article (see source below) discuss the sense of trust that exists in the blogosphere and encourage the use of Technorati ranking as a way of increasing the amount of visitors to your blog because the as number of sites associated with your blog increases so does your perceived authority. As they admit : "the validity of these assumptions isn't important for our discussion, simply the reality of the perception". I'm not sure where that leaves us as professional information providers given that our role is to use and refer people to authoritative information sources. While I can appreciate the creation of this tool, I would not personally use something that specifically trawls through blogs.
Dawson, Tasra & Dawson, Ron. EventDV; Oct2007, Vol. 20 Issue 10, p26-32, 5p